Pig Idea plans Feast to promote food waste campaign

Top chefs are taking part in a campaign that promotes feeding food waste to pigs, in order to cut down on wastage and help save resources.

Chefs will cook thousands of free lunches at The Pig Idea Feast, Trafalgar Square, London, from 12pm to 4pm on 21 November. Hugh Fearnley-Whittingstall, Thomasina Miers, Valentine Warner and DJ Sara Cox will be in attendance and making dishes to show their support for the initiative.

The public will be able to turn up to the event and enjoy free food from pigs reared on food waste and prepared by chefs from top restaurants, including Wahaca, Bistrot Bruno Loubet, Cabana, The Delaunay, Paternoster Chop House, Le Pont de la Tour and Soho House.

Tristram Stuart, the man behind the event and The Pig Idea, said: “We’ve got to make our food system more sustainable and less vulnerable, and rearing pigs on food waste – alongside eating less meat overall – is one win-win way of achieving this.”

Rosie Boycott, London Food Board, said: “It simply doesn’t make economic or environmental sense that mountains of food waste in the capital are being sent to costly landfill sites, when it could be put to good use. This food could be fed to livestock here in the UK, which is instead being reared on soy fit for human consumption, which has been imported over oceans from thousands of miles away.

The Pig Idea is a brilliantly creative way to illustrate this issue of inefficiency in the food system, which if addressed, could help alleviate a host of environmental issues. I am pleased to be supporting this great initiative.”