Sainsbury’s reveals 20X20 successes

Sainsbury’s chief executive Justin King has highlighted the chain’s “significant progress” in its 20X20 sustainability commitments.

“It has truly been a year of achievement, with many activities – from zero waste to landfill, to 100% fresh British pork, to progress in salt reduction in cooked meats – several years in the making,” said King in a report.

The report also outlined that, this year, Sainsbury’s was the first major British retailer to achieve 100% British across its fresh pork, which added to the supermarket’s 100% fresh British chicken, 100% fresh British or Irish beef and 100% fresh British lamb “when in season”.

Sainsbury’s is also the UK’s largest retailer of products from the Royal Society for the Prevention of Cruelty to Animals’ (RSPCA) Freedom Food scheme, accounting for 60% of the scheme’s sales.  

Farmers have also fared well from the 20X20 scheme and have received £40m in investments, through development groups, since 2006. The investments, Sainsbury’s claimed, have helped farmers save around £20m since they started. “Farmers and growers are a vital part of our business, and key to delivering our 20X20 commitments, particularly on animal welfare, British sourcing and higher environmental standards,” the report said.

Meanwhile, addressing the supermarket’s progress from an outside perspective, Sally Uren, chief executive of the practical solutions organisation Forum for the Future, said: “The role of the retailer is undergoing dynamic change. This is both in response to the suite of external challenges to be addressed, and expectations from customers, suppliers and local communities – all of which are on the rise.”

She also said it was heartening to see continued progress from Sainsbury’s through its 20X20 commitments.