Gressingham on major duck drive in Stylist
Published:  21 November, 2013

One of UK’s leading fresh meat brands Gressingham Duck has invested in its largest-ever above-the-line campaign in Stylist magazine.

Targeting the magazine’s readership of 25- to 45-year-old women interested in cooking, the Dine In With Duck campaign will aim to encourage the use of cooking with duck, along with breaking down barriers related to cooking with it.

It will feature simple recipes for the end of the week, which are suitable for skills of all levels and fit the different seasonal events during November through to April next year.

Associate marketing director at Gressingham Steve Curzon said: “Stylist is the perfect partner for this exciting new campaign, reaching so many people in our target audience as successfully as it does. We believe duck will appeal to inquisitive Stylist readers who like to try new things and enjoy food, and will therefore help to increase the number of consumers cooking with fresh duck at home.”

It aims to restore consumer confidence in cooking with duck, and will help reposition it as a ‘regular treat’, providing the readers with the necessary knowledge.

Publishing director at ShortList Media Glenda Marchant said: “Working with Gressingham Duck is perfect for us, as our readers are always keen to try new things. We actively encourage our readers to be more adventurous in the kitchen and Gressingham’s campaign to demystify cooking with duck fits exactly with our aim.”

The campaign, which follows on from last year’s successful rebranding and the recent award of CoolBrands status, is due to launch at the end of November and will carry on for six months.