Soil Association guide to an organic Christmas

Consumers are being encouraged to go organic this Christmas, with seven easy steps created by the Soil Association.

The organisation has launched an organic Christmas directory to encourage and help consumers source local, ethical and organic produce, offering all of the information consumers will need via an online map.

Products, whether poultry, clothing or artisan produce, can be searched for by region via the directory, which has been designed to make sure consumers can find all they need for a “traditional British Christmas”.

Soil Association chief executive Helen Browning said: “What better way to enjoy the festive period than by serving up hearty, naturally produced food to your friends and family, free from harmful pesticides and chemicals? Buying organic means that you can be sure your celebrations will be promoting the good health of our environment, wildlife, animals and soils.

“The choices we make over the festive season - from what goes on our plates, to the presents we buy- have far reaching consequences for our health, the health of our planet and our future. Ten million turkeys are sold in the UK each year and, of these, 90% are reared intensively.”