Butcher plans holiday after beef win

A Leamington Spa butcher is planning a summer escape after finding a winning competition ticket in his fresh beef delivery.

Adrian Levin, proprietor of Adrian's Butchers in Whitnash, found the £2,000 winning ticket in a delivery just before Christmas. "It was actually one of my staff that found the ticket, and when he showed it to me I was over the moon," said the butcher, who is planning to spend the cash on a long summer holiday.

The ticket was part of the 'Make Quality Count' promotion run by Weddel Swift Distribution Limited in conjunction with EBLEX Ltd, which saw 12 individual prizes of £250 and one ticket worth £2,000 placed in random boxes of Weddel Swift Matured English Beef between 29th September and 31st December 08.

"We'd been sent a couple of flyers about the competition so naturally we were intrigued to see if we'd won every time a new delivery came in. I guess it was just pot luck that it turned up in one of my boxes but it really was a nice surprise," Adrian added.

Peter Johnston from the Market Harborough depot of Weddel Swift, and Mike Whittemore, EBLEX retail project manager both met Adrian recently to present him with his cheque. Peter said: "We congratulate Adrian on winning this competition - it really was a lucky draw!

We realise that a decent sum of money such as this can make a big difference to an independent retailer and it's good to hear that the money will be enjoyed. Everyone deserves a holiday and I'm sure Adrian will pick a suitably nice destination to recharge his batteries!"

Mike added that the promotion has been a huge success for Weddel Swift, contributing to a 15% rise in orders. "It sparked a lot of interest with butchers and was a popular topic of conversation among its trading customers," he said.

Weddel Swift Matured English Beef, which comes from cattle that have been naturally reared and grazed, is proving to be a big hit with the British public, generating over £3m in sales since it was launched at the beginning of last year.