Organic brand gets bullish

An organic meat supplier is getting bullish with the launch of a new brand.

Cambrian Organics unveiled its new brand, epitomised by a logo featuring a Welsh Black bull, at the Royal Welsh Show last week and announced plans to expand and seek new customers.

The business, which was founded by a group of farmers in 2001, has built itself up on supplying high-quality organic meat through mail order, farm shops, box schemes and small retailers.

The company said it was now "looking at a major expansion to help secure a marketplace for produce from organic Welsh family farms".

It said its new brand, which has received positive responses from consumers, is influenced by the organic ethos that drives the company, and the business is also seeking to minimise its packaging by retaining vac packs, as opposed to gas-flushed trays.

Tom Cowcher, director with Cambrian Organics, said: "Our consumer research has shown how strong the interest is in sourcing the best-quality organic meat from our Welsh family farms. Housewives are keen to see our products in the high-street shops and in out-of-town stores."