Investment in staff training is paying off for a family run food company, which has just achieved Investors in People status for the first time.

Roberts of Port Dinorwic, UK supplier of frozen food to the foodservice sector for over 80 years, achieved the standard, which is described as a national benchmark of good practice, last month.

To back up its ongoing commitment to staff, the company says it has just awarded a number of certificates to its employees to celebrate the achievements of those who have undertaken a wide range of training provided by the company during the past 12 months.

Thousands of UK companies have already undertaken assessment under Investors in People and are enjoying the benefits which the organisation says investing in staff can achieve including increased morale and productivity, greater profitability, improved communications and higher customer satisfaction.

Caernarfon based Roberts says it prides itself on its commitment to its workforce, reflected in the very low staff turnover (less than one per cent) and the financial backing which it commits to training and support every year.

This year the company ran a series of training courses delivered by external and internal trainers to increase the skill level of its staff. In total there were 105 training places delivered by 10 different training providers.

Roberts marketing manager Miriam Roberts said: "We are wholeheartedly committed to training our staff and this continues to be a vital part of our business success. Ongoing and focused training is bringing significant advantages to our organisation as staff become multi-skilled and are able to contribute to more areas of the business. In turn, this increases their job satisfaction and helps them to see how we value their contribution to the company."