British Chicken Marketing launch sports academy competition

May sees the launch of a national competition by British Chicken Marketing (BCM) which gives 10-16 year olds the chance to win a week in an elite sporting academy this summer.

The BCM competition is being promoted by former British Olympic champion, Sally Gunnell and, as part of the prize, the winners will get to meet the sporting legend herself, and find out her tips for sporting success.

The competition is being promoted through press advertising, via posters and leaflets in butchers' shops, and through stickers on-pack and POS in supermarkets.

"This is a fantastic opportunity for young sportspeople to develop their skills in their chosen field," explains Gunnell.

"There are lots of talented youngsters out there who are committed to sport, but whose parents would struggle to fund a week of such top-level training.

"Now, when they pick up a pack of British chicken, as well as giving their family a healthy meal, they might be helping their child fulfil their potential."

Consumers must enter the competition by 1 June 2007 and can do so online at www.greatbritishchicken.co.uk or by post using a leaflet entry form.

BCM's summer campaign has been given a boost thanks to a donation from Schering-Plough Animal Health, a key supplier to the British chicken industry.

The extra funding has enabled BCM to make the sporting academy competition even bigger and better than originally planned.

David Schofield, UK Poultry director of Schering-Plough Animal Health, said: "We're delighted to be able to support BCM in its campaign to promote the positive benefits of buying British."

BCM chairman, Charles Bourns, said: "We very much welcome this valuable contribution from Schering-Plough.

"To have support from suppliers underlines the commitment from all sectors of the industry towards promoting British chicken."