Lamb Push

A SUMMER-LONG, national newspaper advertising campaign, which will run until August, has been launched by Hybu Cig Cymru - Meat Promotion Wales (HCC) in order to boost the Welsh Lamb brand.

The UK-wide campaign will feature in leading quality national papers as well as other glossy consumer and trade publications.

Stewart Pope, HCC's marketing manager said: "This is the first time that our brand has been promoted to HCC's target audiences of ABC1 consumers."