Golden turkey for smaller families

Bernard Matthews is launching a 1kg turkey breast joint for the Christmas market.

Named Golden Norfolk Turkey Breast Joints, the product will feed between four and five people and is an alternative to a whole bird for smaller households.

The new range is available in three varieties: butter basted; pork, sage & onion stuffing; and bacon topped with a pork, sage & onion stuffing. All three joints are butter basted for succulence. The 1kg size is not only designed with small families in mind; it has also suitable for smaller retailers with limited space in their freezer cabinets.

Made from 100% British turkey breast meat and sourced from Bernard Matthews' farms in East Anglia, the new products all carry the combined Red Tractor and Quality British Turkey logo to demonstrate Bernard Matthews' commitment to British farming. No artificial colours or flavours are added and the range achieves greens and ambers across the board on FSA traffic light coding.

Supporting the launch will be a £1m marketing campaign during the run up to Christmas which will include TV advertising, PR and on-pack and website activity focusing on Golden Norfolk Turkey at the heart of the Christmas occasion.

Marketing controller, Gerard O'Mahony said: "In a market with the trend moving toward crowns and joints, our Golden Norfolk Turkey Joint range is the perfect solution. Not only does it offer consumers more choice, but also a stress-free option for Christmas at an affordable price for guaranteed quality and British meat.

"Responding to consumer demand is a fundamental element of our business and creating new options for Christmas was a natural progression for the Golden Norfolk Turkey. We are confident that this range of joints will follow in the footsteps of the Golden Norfolk Turkey as a festive favourite."