Richmond sausages help to raise cash for NSPCC

Richmond sausages is to team up with the National Society for the Prevention of Cruelty to Children (NSPCC) in a promotional campaign that will raise money for the charity.

An on-pack text competition in the second half of the year will raise money for the NSPCC and Richmond will also run a drawing competition for children with the winning pictures being used in a £600,000 ad campaign, which will feature the strap line 'Richmond sausages put a smile on your face.'

The Richmond brand is worth £72.2m, up by 5.6% on last year, with a 15% value share of the market.