QMS takes centre stage in Brussels

Representatives from Quality Meat Scotland (QMS) have visited Brussels to speak about how Protected Geographical Indication (PGI) status has affected Scotland's regional meat brands.

QMS head of marketing, Laurent Vernet, made a presentation about the impact of PGI on Scotch Beef and Scotch Lamb as part of a workshop that took place at the European Parliament yesterday (27 June). The EU Commissioner for Agriculture, Marianne Fisher Boel, was among those taking part during the day.

Vernet said: "Scotch Beef and Scotch Lamb were awarded PGIs more than ten years ago and as an industry body we have taken every opportunity to maximise the benefits of having the status for Scotland's cattle and sheep producers.

"The event in Brussels will bring together a number of people from all over Europe who have an interest in the future of European community protection of agro-food products and Scotland's experience is extremely relevant.

"We are happy to be playing a critical role in the ongoing debate on the future of PGI status and will look to ensure that any decisions that are taken help safeguard the interests of the Scottish industry behind our world famous brands, Scotch beef and Scotch Lamb."

Scotch Beef and Scotch Lamb were awarded PGI status in June 1996. To be awarded PGI status all beef and lamb bearing the Scotch brand has to be born, reared and slaughtered in Scotland as part of a QMS Assurance Scheme.