Black Farmer aims to stand out

The Black Farmer is hoping to stand out from the crowd with a new look. The sausage brand has refreshed its packaging to a portrait format, which the company hopes will allow its products to stand out better on-shelf.

Wilfred Emmanuel-Jones, The Black Farmer, said: “This is the first time we’ve revised our packaging since launch some four years ago. With space on the fixture at a premium, it makes sense to have a format that allows more facings in the same space.

“Small tweaks have made the overall design more impactful and will make it easier for our consumers to see the packs at a glance.”