Pig campaign wins PR award

The Pigs Are Worth It campaign, run by BPEX and the National Pig Association, has won two prestigious international PR awards.

The media campaign to promote the work of UK pig farming won a Platinum SABRE Award for European, Middle Eastern and African PR Campaign of the Year as well as a Gold SABRE for the category of UK and Ireland PR Campaign of £100,000 or more.

BPEX marketing head Chris Lamb said: “It is very gratifying to win this for our campaign, which succeeded in highlighting the serious issues threatening the future of the English pig industry.

“The award recognises the professionalism and dedication of a team of very talented people working with and on behalf of English pig levy-payers. It really is the icing on the cake.”

The SABRE Awards are an international competition that seeks to recognise achievement in branding and reputation and is awarded to public relations, reputation management and brand-building campaigns.