September launch for national venison day

Various game organisations have come together to launch a national awareness campaign to encourage consumers to eat Scottish venison.

The 4th of September will be Eat Scottish Venison Day after the forming of an alliance called the Scottish Venison Working Group to raise the profile of Scottish venison in the UK.

Scottish Venison Working Group chairman Stephen Gibbs said: “This is the first time that all Scotland’s main producers of wild and farmed venison have joined together to put their product firmly on the map. We believe that we have a distinct edge in promoting the venison that we produce as Scottish, whether from red, roe, sika or fallow deer, and that is at the heart of this awareness campaign.”

A consumer website about Scottish venison and its journey from hill to plate will also be launched. The website will cover all information including the venison story, quality assurance, health benefits, education pages, and news about Scottish venison. Its main focus will be to tell consumers where to buy and eat Scottish venison, coupled with recipes from chefs, and recipes and serving suggestions submitted by the public.

The Scottish Venison Working Group is a collaboration between the Association of Deer Management Groups, the British Deer Farmers’ Association, the Deer Commission for Scotland, the Forestry Commission Scotland, the Scottish Gamekeepers’ Association, and Scottish Quality Wild Venison.