Sausage to make a racket

With the Wimbledon Championships upon us, supermarket Waitrose has launched a pork and strawberry sausage at selected stores nationwide from today (22 June).

The Waitrose new limited-edition ‘Berry Banger’, made out of British pork, stawberries, crème fraîche and zingy mint will be available at selected meat counters, including most larger stores, during Wimbledon fortnight from 22 June to 5 July.

Waitrose sausage buyer Anna Lloyd said: “Brits love the tennis, and strawberries and cream have become accepted as an integral part of the festivities. Waitrose wanted to embrace the flavour of the season and the ‘Berry Banger’ was the perfect answer. Our limited-edition sausages always create a bit of theatre at the counter and never fail to put a smile on customers’ faces. We hope they’ll be a big hit this summer.”

The supermarket added it has seen sausage sales go up by 10% on the last year and will retail packs at £5.99/kg which is approximately 45p per sausage.