National Butchers' Week a success

The second National Butchers' Week is now behind us and the event was a great success. Butchers up and down the UK seized the opportunity to get some attention on their business and reaped the rewards.

Newspaper and media coverage was extensive, ranging from national newspapers like The Times to regional papers and radio stations. Ed Bedington, editor of MTJ, said: "The coverage surpassed all our expectations and the media spotlight was firmly on the independent butchery sector. We managed to get mentions for the week in a wide range of publications and broadcasts, even getting Terry Wogan to give us a plug for the second year running, all thanks to a few award-winning sausages!

"I'd like to thank all the butchers who took part in this year's event - it's a great opportunity for everyone to get some recognition of the skills and hard work that they put in year-round. Hopefully the benefits will continue into the rest of the year, with customers recognising the value of their local butcher."

The focus for the week was on value and how the butcher can help shoppers make the most of their budgets without letting the dinner table suffer. The week received the backing of the National Federation of Meat & Food Traders (NFMFT), the Scottish Federation of Meat Traders Association (SFMTA) and the Guild of Q Butchers.

The week was kindly supported by BPEX, Verstegen Spices & Sauces, Manchester Rusk Company, Lucas Ingredients, Dalziel, Hygicare, Viscofan, Harmony Farm and Weddel Swift