Turkey tops this Christmas

Turkey will still be number one with consumers this Christmas, claimed Bernard Matthews Farms (BMF). With purse strings tight in the economic environment, turkey will remain a cost-effective choice for feeding the family, according to BMF’s marketing director Matt Pullen.

He said: “Consumers will still be watching their budgets this Christmas, but they’re not going to do without the festive family meal.

“Compared to other meats, turkey offers great value for money, as well as tradition and great taste, and it’s one of the healthiest proteins available.”

BMF will be introducing a number of new additions this season, including a unique Turkey Ballotine with Apricot and Date Stuffing, Turkey Roulade with Sage, Roast Onion and Apple Seasoning, and a Herb-Basted Turkey Crown.

To promote its products, the company will run a consumer PR campaign in women’s press and a Christmas-specific website, www.bernardmatthewsfarms.com/christmas

Available on the site is a downloadable booklet, ‘The Merry Little Book of Christmas Dinners’, with top tips for cooking and serving the perfect turkey, as well as tasty recipes for accompaniment leftovers.