Continental supermarket recognised by QMS

The Belgium arm of one of the largest retail groups in the world has been handed an award for its work to promote Scotch Lamb.

Carrefour in Belgium was given the special prize from Scottish Cabinet Secretary for Rural Affairs, Richard Lochhead, on the Scotch Beef and Lamb stand at the Anuga food trade fair in Cologne on Monday.

Lochhead said: “Carrefour has proven itself dedicated to promoting quality Scottish food throughout their Belgium stores.

“What lifts Scottish meat above our competitors is that our beef, lamb and pork is underpinned by stringent quality assurance standards. This offers guarantees to consumers on both quality and provenance.

“This award comes in recognition of Carrefour’s longstanding support and faith in Scotland’s quality produce, particularly Scotch Lamb.”

Marc Vromman, director of Carrefour’s butchery category in Belgium, accepted the award on behalf of the company which is one of Belgium’s leading supermarkets, with more than 593 stores throughout the country.

Carrefour have been identifying and promoting PGI-marqued Scotch Lamb since 2004 and sell around 30 tonnes of the product each month.

Quality Meat Scotland head of marketing, Laurent Vernet, said: “Carrefour has done a great job in Belgium at helping develop the awareness of Scotch Lamb and the guarantees offered by its PGI status.

“It was one of the first supermarkets to stock, promote and identify Scotch Lamb and is still the only one outside of the UK to do so at a national level.”