Sainsbury’s records bumper Christmas sales

Turkey and trimming sales over the festive period have helped Sainsbury’s complete record Christmas takings over the past 13 weeks.

The supermarket giant has announced that total sales for the third quarter were up 6.2%, which has been partly due to an increase in the sale of turkeys.

Sainsbury’s chief executive Justin King said: “Sainsbury’s has delivered a strong trading performance over the past 13 weeks, resulting in like-for-like sales growth, excluding fuel, of 3.7%, or 4.2% VAT adjusted.

"Our strategy of delivering great food at fair prices has resulted in a record Christmas performance, completing a strong third quarter on top of good growth last year. While food price inflation eased in the quarter as expected, a winning combination of more customers, enjoying even better products and prices through more stores delivered total sales growth of 6.2%."

Sainsbury’s has also reported that weekly transactions were up one million year-on-year and the successful Christmas was down to shoppers returning to traditional products.

King added: "Great food is at the heart of what we do. Our continued investment in quality has enabled customers to place the quality food they want at a price they can afford on to their festive table. Our Nectar data shows that over 14% more customers bought their turkey and trimmings from us than last year and we more than trebled sales of our multi-award-winning own-brand Blanc de Noirs Champagne. It is our great quality food offer at fair prices that has led to our record Christmas."