Finalists revealed for SuperMeat
Published:  07 May, 2010

Product judging is now finished, with a broad mix of retailers and ranges into the final for this year’s SuperMeat & Fish competition.

With record levels in numbers of entries, judges had their work cut out and the competition was intense to whittle down the field to our ultimate finalists. Winners will now be revealed on the night, with all the entrants — Tesco, Asda, Sainsbury’s, Budgens, Lidl and The Co-operative Group — hoping for success.

Ed Bedington, editor of MTJ, which organises the awards, said: “SuperMeat is by far the biggest meat awards in the industry, reflected in the number of entries we received this year. The prestige attached to the awards give those winning their categories a great opportunity to market their success to their customers. We’ve got some great products through to the final.”

MTJ is also pleased to welcome Clarke Wilmott as a sponsor for this year’s event. The law firm, sponsor of the SuperMeat drinks reception, joins fellow sponsors Bpex, Eblex, Freedom Foods, Hybu Cig Cymru – Meat Promotion Wales and Vion.

This year’s awards will take place at the Hilton Hotel in London, on 1 July, and will evaluate both products and stores, with one retailer declared the overall SuperMeat Retailer of the Year.

Once more returning to the competition is the Meat Industry Personality of the Year. Nominations are pouring in, but it is not too late to put your candidate forward by calling Ed Bedington on 01293 846567, or emailing ed.bedington@william-reed.co.uk. Deadline for nominations is 7 May and the four candidates with the most nominations will then be put to the vote at www.meatinfo.co.uk.

For table bookings to the event, phone Elizabeth Ellis on 01293 846593, or email elizabeth.ellis@


The SuperMeat & Fish Awards 2010 finalists are:
Best Beef Product
• Asda Côte de Boeuf – ABP Doncaster
• Tesco Finest Restaurant Collection Beef Cheeks in Horseradish Mash – Kettleby Foods
• Tesco Finest Beef Fillet Steak – Tesco
Best Fish or Seafood Product
• Asda Lightly Smoked Salmon with Pesto and Ciabatta Crumb – The Seafood Company
• Lidl Lemon and Pepper Lightly Dusted Yellow Fin Sole – Lidl
• Tesco Finest Creamy Fish Pie – Kettleby Foods
Best Lamb Product
• Asda Extra Special Lamb Rump Joint – Welsh Country Foods
• Asda Extra Special Lamb and Apricot Burgers – ABP Doncaster
• Tesco Finest Restaurant Collection Slow Cooked Lamb in Redcurrant and Port Jus with Roasted Potatoes – Greencore Prepared Meal
Best Poultry Product
• Asda Duck Crown with Salt and Pepper Topping – Gressingham Foods
• Sainsbury’s Gressingham Foods Spatchcock Poussin – Gressingham Foods
• Tesco Finest Corn Fed Free-Range Chicken – Tesco
Best Pork or Bacon Product
• Sainsbury’s Two Mini Pork Belly Joints with Caramelised Apple and Shallot Sutffing – Dunbia
• Sainsbury’s Butcher’s Choice Smoked Sweetcured Gammon Steaks – Direct Table Foods
• Sainsbury’s Muscovado Glazed Gammon Joint – Direct Table Foods
Best Ready Meal Product
• Asda Extra Special Creamy Natural Smoked North Atlantic Haddock and Potato Bake – Coldwater Seafood
• Lidl Chicken Tikka Masala – Lidl
• Tesco Simply Cook Moroccan Lamb Koftas with Raita – Tesco
Best Ready to Eat Product
• Asda Reggae Reggae Drumsticks – Faccenda Group
• Tesco Finest Hickory Roasted Sweetcure Mackerel Strips – Tesco
• Tesco British Roast Piri Piri Chicken – 2 Sisters Food Group
Best Sausage
• Budgens Pork and Chilli Sausage – Vion
• Tesco Finest British Pork and Bury Black Pudding Sausages – Tesco
• The Co-operative Truly Irresistible Gluten Free Pork Sausages – The Co-operative Group
Most Sustainable Product
• Asda Black and White Bull Roasting Joint – ABP Doncaster
• Lidl MSC Breaded Chunky Hake Fillets – Lidl
• The Co-operative Breaded Icelandic Line Caught Cod – The Co-operative Group
Best Product New to Market
• Sainsbury’s Two Mini Lamb Rump Joint with a Redcurrant and Mint Gravy – Dunbia
• Tesco Piri Piri Spatchcock Chicken – 2 Sisters Food Group
• Tesco Restaurant Collection Smoked Paprika Chicken – Kerry Foods
Best Product Sold on Value
• Asda Ready to Roast Large Gammon Joint – Kerry Foods
• Budgens Good Value Ham – Musgrave
• The Co-operative Haddock Fishcakes – The Co-operative Group
Most Innovative Product
• Sainsbury’s British Classic
Ham & Mustard Suet Pudding – Oscar Mayer
• Tesco Finest Restaurant Collection Beef Cheeks in Horseradish Mash – Kettleby Foods
• The Co-operative Truly Irresistible Gluten Free Pork Sausages – The Co-operative Group
Best Packaging
• Sainsbury’s Taste the Difference 8 Dry Cured Unsmoked British Back Bacon – Cranswick
• Tesco The Saucey Fish Co Bake in the Bag – Tesco
• Debbie & Andrew’s Perfect Pork Sausages