Eblex and Bpex eye up Asian export opportunities
Published:  13 January, 2014

Eblex and Bpex are eyeing up export potential for beef, lamb and pork in Asia following a mission to Japan, South Korea and India.

Delegates from both bodies visited the countries to evaluate market potential for pork, lamb, beef, fifth-quarter products and livestock genetics, where they met with local importers and authorities.

The Korean and Japanese visit was part of a commercial mission by the European Commission, and the Indian visit was in collaboration with UK Trade and Investment (UKTI).

Export manager for Eblex and Bpex Jean-Pierre Garnier said: “Our exports to Third Countries are growing well and we must aim to replicate our current successes in Asia and Africa in other important Asian markets and the Indian sub-continent.

“The UK already benefits from market access for pork in Japan, Korea and India and has developed exports of frozen pork to Japan and Korea. Japan offers very good opportunities for grass-fed beef, bovine offal and premium pork products. The potential for lamb, however, is more limited and may require long-term investment. The Korean market is also a longer-term prospect for lamb and grass-fed beef.”

The delegates also attended an agri-tech conference in Chandigarh, Punjab in India and will be attending the Foodex show in Japan in March.

“Developing exports has been a key part of our strategy since 2010 and has led to the opening of market access to more than 60 countries for beef and sheepmeat,” Garnier added.