PETA goes Underground for latest anti-meat drive
Published:  04 February, 2014

Vegans took to the London underground yesterday (3 February) to promote an animal-free diet by wearing animal costumes and holding signs saying “Love Me, Don’t Eat Me”.

The campaign, organised by People for the Ethical Treatment of Animals (PETA), saw its members dressing up as pigs, chickens, ducks, cows and sheep to draw attention from commuters.

The event was the first in a series of PETA ads that will take place in the underground network and came after sales of meat-free foods in the UK rose by 20%.

PETA associate director Mimi Bekhechi said: “Our new campaign will give people food for thought. We want everyone to consider that what they choose to eat can mean a sad life and a horrifying death for wonderful animals – and instead try vegan.”