Sunderland AFC to sell assured meat only
Published:  01 April, 2014

Sunderland AFC has become the latest Premier League football club to become Red Tractor-certified for its red meat products.

The north east club has received the Red Tractor mark of quality assurance due to responsible standards of production and its products being traceable back to UK farms. Sunderland wanted to show its commitment to providing its corporate hospitality clientele with good quality, traceable and sustainable food.

Gary Hutchinson, commercial director at SAFC said: “We are proud to have achieved Red Tractor certification, enabling us to use the Red Tractor logo on the red meat we serve to our corporate hospitality clients. The logo demonstrates our commitment to sourcing quality, Red Tractor-assured produce and provides the reassurance our customers are looking for.”

The club works with executive caterer 1879 Events Management at its home, the Stadium of Light. Sunderland said the catering company worked closely with local producers, providing thousand of football fans with a guarantee of the origin and quality of its meat each week.  

Richard Cattell, head of marketing at Red Tractor added: “We are thrilled that Sunderland AFC has become the latest Premier League football club to gain Red Tractor certification. The Red Tractor logo gives assurances on animal welfare, environmental protection, food safety and origin, and can be traced from independently inspected farms in the UK to, in this instance, the Stadium of Light. It’s the easiest way to identify quality, traceable food you can trust.”