Waitrose stocks truffle sausage
Published:  07 April, 2014

Waitrose started selling a truffle sausage last week, in what it claimed was a supermarket first.

The sausage, made from pork, mushrooms and truffle sourced from the mountains of Umbria in Italy, has been launched in-store by the retailer in response to increasing sales of speciality sausages – up 22%, and free-range sausages – up 27%.

The sausages, created by truffle expert James Painter, are indicative of a wider trend for British consumers to seek out gourmet food to eat at home, said Waitrose. They are made by butcher Paul Dennis from Masham Sausages in North Yorkshire.

Samantha Douglas, pork buyer, Waitrose, said: “At Waitrose our shoppers love to try out lots of specialist ingredients and truffle is no exception. The truffle, pork and mushroom sausages will allow our customers to indulge in this specialist ingredient and recreate their favourite restaurant flavours at home.”

The truffle, pork and mushroom sausage won a National Gold Award at The National Meat Products Competition in 2012.