Scottish meat producers set sights on Sweden
Published:  12 May, 2014

Quality Meat Scotland (QMS) has reported possible opportunities for Scotch Beef and Lamb after a Swedish food event.

GastroNord, held in Sweden, is Scandinavia’s largest food convention and welcomed 20,000 visitors, including premium meat producers and top European chefs.

While Sweden does not represent a large export market for Scottish meat, there is a market for PGI-protected premium cuts of meat, as QMS head of marketing Laurent Vernet explained: “Due to the decline in Sweden’s flocks and herds, they are now a net importer of beef and lamb, which has opened up opportunities for exporters.

“Since we identified Sweden as a priority market two years ago, QMS has established strong links with the major key importers and retailers, focusing primarily on steak cuts and alternative cuts.

“Even though Sweden is not a big volume market, it is a stable, sustainable market for premium products, such as Scotch Beef PGI and Scotch Lamb PGI and from the response we received at GastroNord this week, I am optimistic that Sweden is firmly established as a valuable market for the Scottish red meat industry.”