NI producers sign Asda sausage deal
Published:  27 May, 2014

Northern Irish pork processors Finnebrogue and Karro Food Group have secured a multi-million pound deal with Asda.

The company will supply Asda with its Extra Special range of own-brand sausages and hot dogs. The range will include 22 different types of sausage from New York-inspired Hot Dog Sausages to hot Louisiana Cajun Spiced Sausages and smoky sweet Tennessee Barbecue Pork Sausages.

Jim Viggars, head of meat quality for Asda, said: “This is a highly significant contract for Northern Ireland’s local agri-food sector. The partnership between Finnebrogue and Karro Food Group pays testament to the skills of Northern Ireland’s farming community, the expertise of the local food processing sector and the quality of the region’s raw materials.

“While we’ve worked with both Finnebrogue and Karro on an individual basis, it is fantastic to see how they’ve collaborated to produce superior quality products which complement and enhance our Extra Special range.”

Denis Lynn from Finnebrogue added: “We are and will always remain an artisan food producer and we’re delighted that our innovative approach and quality-focus remains at the core of this new supply contract. This is also reflected in our partnership with Karro Food Group which, together with our transparent sourcing policies and welfare-friendly practices, delivers a highly sustainable premium sausage range for Asda customers across the UK.”

The Extra Special sausage range will be available in over 400 stores across the UK. Meanwhile at the company base in Downpatrick, county Down, the new contracts has created 60 new jobs to help with product demand.