Fresh pork sales fall
Published:  09 June, 2014

Value and volume sales of fresh pork fell in the last quarter, according to Bpex’s Quarterly Category Report.

The report gives the industry an overview of the pork retail sector for the 12 weeks to 27 April 2014 with volume and value sales down 3.2% and 1.5% respectively. There was also a 1.5% decrease in the number of households buying fresh pork, but this compared well with fresh lamb which seen an 8% fall in household expenditure. Bpex reported that fresh pork sales have benefited from consumers switching from buying more expensive fresh beef but have also suffered from shoppers moving away from pork to buy frozen chicken and chilled ready meals.

Despite a decrease over the 12 weeks, Bpex reported that overall house expenditure on pork, for the 52 weeks ending 27 April 2014, increased 0.4%: “This was driven by increased spend on shoulder roasting joints (+2%) and other products such as mince, marinades and diced/cubed pork (+11%), which have more than compensated for lower sales of leg joints (-11%),” the report stated.

Bpex also included how individual supermarkets were performing in the past year in terms of sales for pork, bacon, sausages and ham. Sausages performed the best across all supermarkets with 8.8% total market growth, this was closely followed by ham (+5.2%). Bacon performed the least well with sales down -2.1%.

The report showed hard discounters to be performing well over the 52 weeks to 27 April 2014 and continuing to grow their market share, accounting for 7.4% of meat expenditure, up from 5.6% last year. Meanwhile the top four supermarkets, Tesco; Sainsbury’s; Asda and Morrison’s saw a fall in their market share, down 2% on last year.