Pork Farms gets social for summer
Published:  20 June, 2014

Pork Farms has launched a new summer campaign promoting National Picnic Week and The National Village Cup, which it hopes will boost sales.

Andy Napthine, head of marketing at Pork Farms, commented: “Owning occasions that pork pies are typically associated with will support our social summer, which encourages families to get together more often and enjoy quality time away from the day-to-day distractions in life.”

Napthine explained the partnership with National Picnic Week: “Picnics and pork pies go hand-in-hand and Pork Farms aims to become the brand synonymous with this trend, to help increase frequency of purchase and drive overall category sales.”

Pork Farms will also be the official pie-maker for The National Village Cup, a summer cricket event, Napthine added: “This sponsorship allows us to own the afternoon tea break, which is traditionally associated with cricket. We’ll be focusing on sampling activity throughout the summer, hosting afternoon tea parties at various cricket matches and engaging with cricketers at all levels through targeted activity in press titles and on line.  

“This awareness driving strategy will put Pork Farms front-of-mind with the aim of increasing penetration across our target audience all year round.”