Bpex and Eblex stage Chinese trade mission
Published:  30 June, 2014

Bpex and Eblex mounted another trade mission to China during the World Meat Congress in Beijing earlier this month.

Bpex explained that the Chinese market offered huge opportunities for pork, beef and lamb, and a delegation headed out to the congress, held on 14-16 June, to try and exploit them.

Bpex export manager Jean-Pierre Garnier said: “The dynamics of the international meat trade have shifted dramatically over the past two or three years. It is now very clear that the Chinese demand for high-quality meat is increasing much more rapidly than had been predicted, meaning there are major opportunities for exports.

“The trade mission included a visit to a pig abattoir and two wholesale markets, which will help improve our understanding of processing, so what we sell will meet Chinese needs better. The congress was extremely good and helped us understand trade flows and the demand for pork in China, which in turn means we can target the market better. We also had meetings with the embassy and a high-level meeting with the Chinese trade association.”