Eblex provides opportunity for foreign contact
Published:  09 July, 2014

A marketing event for British beef and lamb has given producers the chance to build relationships with foreign delegates, according to Eblex.

The levy body for British beef and lamb hosted a trip alongside UK Trade & Investment (UKTI) where delegates from Poland and Slovakia were shown around farms and met with exporters. The delegates were also treated to a gala dinner by UKTI, which used a lamb recipe developed by Gordon Ramsay.

Ramsay sent group head chef Owen Sullivan to oversee the menu, which had a saddle of lamb from Northern Irish meat company Dunbia as its centrepiece.

Jonathan Eckley, Eblex export marketing executive, said: “Our rain-fed pasture system makes us one of the most efficient places in the world to produce succulent and tender beef and lamb. Our visitors were able to sample our beef and lamb during their visit and establish key contacts, which will hopefully pay dividends for our exporters in supplying top-end retailers and the valuable foodservice sector.

“The mission also coincided with the Liverpool International Festival of Business food and drink summit, concluding with the gala dinner. Not only were delegates able to sample our great produce, but we were also able to showcase the efficiency of our production and the invaluable role our farmers play as custodians of our countryside.”