Welsh meat to the fore at NATO Summit
Published:  03 September, 2014

With the NATO Summit Wales taking in place in Newport this week, the world’s press will be treated to Welsh Lamb and Welsh Beef at a reception, courtesy of Hybu Cig Cymru (HCC) – Meat Promotion Wales.

HCC said over 1,500 journalists from around the world will be attending the summit at Celtic Manor Resort on 4-5 September, and they will be fed at the media reception with the finest Welsh meat. It added that HCC’s consumer executive Elwen Roberts will also give cooking demonstrations and hand out samples of Welsh Lamb and Welsh Beef dishes for journalists to try.

HCC chief executive Gwyn Howells said: “This is an excellent opportunity to showcase the best of Welsh food, in particular Welsh Lamb and Welsh Beef, to an influential international audience.

“There have never been so many influential international journalists visiting Wales at the same time, and this presents us with a once-in-a-lifetime opportunity to show off what a wonderful country this is and the wide range of quality foods that we have to offer.”

Elwen Roberts also conducts HCC’s cooking demonstrations at various international trade events. She said: “This is an exciting event and I am looking forward to discussing the qualities of Welsh Lamb and Welsh Beef with reporters from across the world.

“I know, from attending trade shows across Europe, that there is a huge amount of interest in our environmentally-friendly methods of meat production and the high animal welfare standards we have here in Wales.”