NFU takes to social media to expose foreign lamb retailing
Published:  15 September, 2014

The National Farmers’ Union (NFU) is encouraging producers to take to social media to bring retailers who are promoting out-of-season foreign lamb into light.

NFU livestock board chairman said British lamb should be given “pride of place” on supermarket shelves and is urging people to Tweet pictures of supermarkets failing to do so to @NFUtweets using the hashtag #BackBritishFarming.

Sercombe said: “I believe I speak for all livestock farmers when I say that I am bitterly disappointed to see that, at a time of year when there is an ample supply of fresh, tender and delicious new-season lamb available, some retailers are failing to live up to their commitments to support British farming.

“This year has seen an excellent growing season for lamb, and you would think that this would be reflected on the shelves. Instead, as the photos we have been receiving from members show, facings are still failing to promote this fantastic meat at the peak time of year. The strength of feeling farmers have on this was shown at the Royal Welsh this summer.”

Some retailers, namely Tesco, have already come under fire on Twitter for not supporting British lamb, instead choosing to promote New Zealand products.

Tesco’s promotion of New Zealand, during prime British lamb season resulted in protests from NFU farmers at the Royal Welsh Show in July.

However, Sercombe praised Morrisons for “leading the way” for British lamb, but criticised other retailers for not sending the right message. “I believe it has a bright future, and we continue to see an increase in global demand for our superb product, but in order to have the confidence to invest in this future farmers need to know that they have the backing of our domestic retailers and, if you walk down an aisle in a supermarket and don’t see evidence of this, it does not send the right message at all.”