AHDB chairman reveals organisation’s ambition
Published:  13 November, 2014

Alongside new headquarters the Agriculture & Horticulture Development Board (AHDB) chairman has announced a new long-term ambition to become a “world-leading centre of excellence” for UK agriculture.

Speaking at the Agricultural Industries Confederation (AIC) Conference, chairman Peter Kendall detailed the role he believes the AHDB should play across the supply chain – as a centre of excellence within agriculture and encouraging “genuine industry debate”.

He added: “AHDB has a long-term ambition for its levy payers and UK agriculture. We want to provide levy payers with the right tools to become the most efficient and sustainable businesses they can be. Let’s aim to be the envy of other countries and not be satisfied with sitting back and letting them take the lead.

“I want to work with the industry to ensure AHDB becomes that world-leading centre of excellence for UK agriculture working across the supply chain.

“This builds on our reputation as an evidence-based organisation with a solid track record of commissioning and delivering research, knowledge transfer and independent market information.”

He added: “With a new chief executive and a refreshed board in place by early 2015, I will be seeking a genuine debate about the kinds of activity AHDB should be focusing on to deliver as that centre of excellence.   

“But I am mindful we have to do this against a background of continuing to deliver more pounds on the bottom line for levy payers’ businesses.”

Kendall highlighted the new building in Stoneleigh helped to promote a more inclusive organisation: “Working together in one building, focused on delivering under one unified, and unifying, brand means we will be able to leverage the impressive AHDB cross-sector work that is being rolled out in areas such as soils, pest research, market intelligence, red meat exports and education.

“The bottom line is we’ve got to look, feel and behave like one organisation if we’re going to deliver as the UK’s centre of excellence for agriculture,” he said.