Welsh focus on pig profits
Published:  11 May, 2015

Hybu Cig Cymru - Meat Promotion Wales (HCC) is to launch a new website to help promote Welsh pork, while ‘profiting from pig production’ will be the focus of an upcoming livestock festival in the country.

The Royal Welsh Agricultural Society (RWAS) Spring Festival in Builth Wells next weekend will host a series of short seminars with the heading ‘Profiting from Pigs’.

The new website will go live in the summer and will include an introduction to Welsh pork production, a directory of pig producers and case studies.

“This new website will form part of our plans to increase awareness of pork suppliers in Wales and the quality of their products,” said Melanie Hughes, HCC’s market development officer. “It will offer producers an opportunity to build their online presence and will be a starting point for customers who are looking to source locally produced pork.

“During the Spring Festival, we will be introducing the website to the industry and recruiting interested producers for the directory.”

Other HCC activities during the weekend will include a programme of seminars, delivered in partnership with Farming Connect and the RWAS. Also held in the pig shed, these sessions will be suitable for large and small-scale producers and will cover topics including pig health, artificial insemination and adding value through direct sales.

Luned Evans, HCC’s industry development officer, said: “The seminars are free to attend and will be an interesting source of information for anyone keen to learn about rearing pigs. Speakers with specialist knowledge of the sector have been invited and will be happy to share their expert advice.”

The Spring Festival will take place on 16 and 17 May at the Royal Welsh Showground.

More information about the show can be found on the website: www.rwas.co.uk/spring-festival/