British meat key to foodservice success
Published:  15 June, 2015

Foodservice companies looking to gain consumers’ trust should use more British meat and making customers aware of it, according to the National Pig Association (NPA). 

Nearly 70% of shoppers trust the meat they buy in supermarkets either a lot or a fair amount, compared to only 58% of those who said they trusted the meat they are served in restaurants and just 17% in fast food restaurants, according to a recent YouGov survey.

The NPA pointed to Sainsbury’s as a good example of a company that has seen its business boosted by the implementation of a policy of only using British pork, ham and sausages. It has since rolled this out to include its sandwiches and in-store cafes, resulting in a 10% upturn in this part of the business.

“We know sourcing more British meat and promoting the fact on-pack to customers means supermarkets have stolen a huge lead on restaurants and fast-food chains when it comes to gaining public trust,’ said NPA chairman Richard Lister.

“If foodservice companies want the public to trust them to a similar degree, the answer is staring them in the face. They should copy Sainsbury’s by serving British pork and pork products, and advertising the fact widely.”

Sainsbury’s makes a point of using the Union Flag on pork products in-store, and is now extending this to its foodservice message. It says the use of British pork will continue to raise consumer awareness and consumption of British pork.