Butchers see an increase in sales thanks to POS
Published:  25 June, 2015

AHDB Beef & Lamb claims to have helped Quality Standard Mark (QSM) butchers see a rise in sales. 

Butchers using its spring point-of-sale (POS) kit have sold 20% more beef brisket and lamb than average, according to the red meat levy body. The Spring Specials POS kit highlights the best way to market the two meats.

Michael Richardson, AHDB Beef & Lamb’s independent retail sector manager, said the POS kit was equally beneficial to customers, as well as butchers: “The kit increases the available product range to suit a wider variety of shoppers by tapping into seasonal and new consumer trends, whilst raising awareness for the opportunities that make the best use and add value to the whole carcase.”

American-style pulled meat, which has risen in popularity over recent years, is attributed as being a driving force behind this upsurge.

The POS kit has “helped inspire customers to try something different with the beef brisket and lamb shoulder, picking up on the current trend of pulled meats”, said QSM butcher Brindon Addy. “Customers benefit from having cooking guidelines on the recipe leaflets and the cabinet cards helped to clearly identify QSM product. It has worked very well for us and I’m pleased to say that we have experienced an uplift in sales as a result.”

Speaking of the coming months, Richardson added: “The summer POS kit will focus on cuts suited for summertime events and meal occasions – in particular those that would be ideal for the barbecue and gourmet burgers.”