Dalziel launches premium pork brand
Published:  14 July, 2015

Dalziel has launched its own premium pork brand, under an exclusive partnership with Belgium pork producer Westvlees. 

Glenvale Pork is billed as a superior quality range of pork, which is offered in a wide selection of cuts and trimmings for retail, catering and manufacturing butchers. It is exclusively available from Dalziel’s meat depots throughout the UK.

Dalziel meat sales director David Whyatt said: “We’re very proud to team up with Westvlees to introduce our own pork brand, which is an exceptional quality product. We have worked with Westvlees for many years and believe this new brand will strengthen our share of the pork market in the UK. This is an exciting time for Dalziel’s meat division.”

Westvlees UK sales manager Michael Catry said: “We have worked with David and his team for over 15 years, and we look forward to an even stronger partnership.”

Glenvale is the second exclusive meat brand to be launched by Dalziel, following the launch of its ‘Drovers beef range’ in partnership with Dunbia three years ago.