Asda wins top turkey award
Published:  28 September, 2015

Asda has won the best retailer prize at this year’s British Turkey Awards. 

The retailer was praised by judges for supporting its fresh turkey range at the fixture, with clear signposting and labelling, and for providing consumers with “a good selection of both budget and quality portions”.

The panel also agreed Asda’s regular price promotions were a great way to get new people trying turkey during the week.

Asda also won the Best Christmas Premium category for its Extra Special Free Range British Corn Fed Bronze Turkey. For the third year in a row Mitchells & Butler won the Foodservice Operator of the Year prize.

Paul Kelly, chair of the British Turkey Federation, praised all the finalists. “I would like to commend all the retailers, manufacturers and farmers who were shortlisted for an award and extend my many congratulations to the winners. The results show just how hard the industry is working to produce the best-quality turkey products and we thank the retailers who are supporting them. A special British Turkey Awards winner logo will be available for placing on packs and POS to show their consumers they really are buying the best of British.”

The judging panel comprised Aidan Fortune, deputy editor at Meat Trades Journal; Kevin White, senior reporter at The Grocer; Lucy Blackwell, food editor of consumer food magazines Bella and Take A Break; Lee Maycock, vice-chairman Craft Guild of Chefs; Sheila Eggleston, food & drink editor, Cost Sector Catering; and consumer Melita Wheeler, who won her place on the panel after entering a competition on britishturkey.co.uk


Best Ready-to-Eat (sponsored by Calor)
Asda Extra Special Butter Roast Turkey Breast

Best Meal Solution (sponsored by Hybrid Turkeys)
Bernard Matthews Go Create Turkey Breast Pieces

Best Innovation – all year round (sponsored by Minster Vets)
Asda Butchers Selection Sweet Chilli Turkey Sausages

Best Innovation – Christmas (sponsored by Knights Construction)
Morrisons British Turkey Bombe

Best Christmas Convenience (sponsored by Securcom)
M&S Turkey Roulade with Pork Mushroom and Spinach and Smoked Bacon

Best Christmas Traditional (sponsored by Easichick)
Morrisons Basted Whole Turkey

Best Christmas Premium (sponsored by ABN)
Asda Extra Special Free Range Whole British Corn Fed Bronze Turkey

Best Foodservice Cost Sector (sponsored by Flogas)
Bernard Matthews Frozen Cooked Single Boneless Turkey Breast Lobe

Best Foodservice Profit Sector (sponsored by Noble Foods)
Bernard Matthews Frozen Paupiettes with Pork, Chestnut Sage and Onion Stuffing

Foodservice Operator of the Year (sponsored by Clarke Group)
Mitchells and Butler
– Highly commended: Bernard Matthews for Greene King

Student Chef of the Year (sponsored by Aviagen)
Bev Satirapraparkul, University of West London
Kirsty Fonseca, Boston College

Best Blogger Recipe (sponsored by Red Tractor)
Claire Procter, Flotilla of Turkey Pirate Ships

Retailer of the year (Sponsored by Zoetis)