QMS runs comfort food campaign
Published:  02 November, 2015

Quality Meat Scotland (QMS) is running a campaign based around comfort food to try and boost sales of Scotch Beef PGI and Scotch Lamb PGI throughout the winter. 

Butchers are being encouraged to stock a QMS recipe book featuring traditional favourites like mince and tatties and comforting casseroles, alongside more contemporary dishes such as spicy lamb curry with aubergine and butternut squash and a variety of homemade burgers.

The recipes also take into account those with busy lives, with many of the dishes suitable for slow cookers and reheating.

“Our new recipe booklet is about more than weeknight dinners and simple sustenance – it’s about weekends, holidays, celebrations and occasions. Whether you’re home alone, or preparing a meal for a big group of family or friends, there really is something for everyone,” said Graeme Sharp, QMS marketing executive.

“Scotch Beef and Scotch Lamb make the perfect base for hearty stews, pies and curries, and this campaign demonstrates how you can enjoy comfort food that is not only delicious but also nutritious.”

The QMS Comfort Food recipe books are available at over 300 Scotch Butchers’ Club shops across the UK. Butchers who are members of the Scotch Butchers’ Club source their Scotch Beef and Scotch Lamb from suppliers who adhere to QMS’ Quality Assurance Scheme.