Linden Foods expands horizons
Published:  26 November, 2015

Award-winning Irish meat processor Linden Foods has recently launched a new premium brand for the European and US markets.

The range, Turf & Clover, was first launched at food fair Anuga last month. Following the success of the show, Linden Foods is now responding to enquiries received from visitors.

“Anuga was tremendously successful for us,” said Elaine Willis, head of innovation and business development at Linden Foods.

“The new brand builds on the existing success and vast experience in Germany and other European markets of Kettyle Irish Foods dry-aged beef. Kettyle is a specialist meat processor within Linden Foods and has gained an excellent reputation for high-quality meat products.

“We are very excited about our new brand and strategically chose Anuga, with a record 160,000 trade visitors from over 192 countries, to be the perfect venue to launch our concept and gauge industry reaction,” continued Willis. “The response to the new Turf & Clover brand was extremely positive.”

Willis identified Ireland’s respect for the land and those who harvest it as inspiration behind the range, highlighting that it derives from Linden Foods’ “love of all things Irish”.

“From our family of thousands of farmers and their honest and sustainable approach to land and beast, we can bring customers the best cuts of beef, lamb, pork and chicken – Irish born and bred and matured on our beautiful landscape”.

She added that the beef products, which come from high-quality breeding farms in Ireland, garnered a huge amount of interest particularly for the range of over 30 gourmet burgers and cut portion control steaks.

“We are delighted to bring to the international food sector an exclusive assortment of honest, Irish products that are at the heart of our business,” she added.

Included in the new Turf & Clover range are; master butcher selected prime steak cuts, such as mature, sirloin, rib-eye, fillet, flat iron and picanha, alongside ready-to-grill steak burgers and lamb loin and lamb chops.

Additionally, the brand will include Linden Foods’ Foggy Dew range of meals, inspired by trends across the world but with a distinctive Irish touch.