Duck and goose sales take flight
Published:  22 December, 2015

Duck and goose were the success stories of the latest Kantar Worldpanel Meat, Fish & Poultry Market Update. 

In the 12 weeks to 6 December 2015, ‘other poultry’ which includes duck and goose saw a 17.2% value sales increase and a 21% volume sales increase over the period. Kantar Worldpanel believes that promotions on duck are a key element of the increase with price cuts having helped to add 275,000 more shoppers over the year, with growth coming from whole birds, crowns and breasts. It also believes that while older upmarket shoppers are the key demographic for the protein, growth is coming from other age groups.

Pork continues to see a drop in value and volume sales. Primary pork saw 550,000 fewer buying the category in 2015 and saw a 9.4% value sales and a 5.5% volume sales decline. Pork chops and leg and shoulder joints were seen to be driving the decline, with only loin and marinades growing sales.

Lamb had a strong 2015 and attracted 157,000 more shoppers this year, coupled with more frequent purchasing. Behind the growth were leg roasting joints, marinades, diced/cubed lamb and liver which have all seen strong value and volume performance over the 12 weeks. Leg roasting joints have contributed the most value and volume while increased promotional activity has caused price deflation.

The World Health Organisation report has been attributed to the decline of bacon and sausages which saw 9.4% and 7.8% value sales declines. However, this decrease has been happening since before the report was published. Other areas mentioned by the WHO are seeing growth, with other primary red meats and some processed meat categories less effected. Burgers saw a 4.6% value sales increase over the period.