Turkey and lamb grow sales in late winter
Published:  11 January, 2016

Lamb gave turkey a run for its money in the run-up to the Christmas period as sales skyrocketed. 

According to Kantar Worldpanel data, for the 12 weeks to 7 December 2015, value sales of fresh turkey grew 7.1% year-on-year. However, this growth was mostly offset by a 6.4% decline in frozen turkey value sales. Once again, volume outperformed value, with a 11.2% volume sales growth compared to the same period in the previous year. 

The real success was elsewhere, though, as sales of fresh lamb saw a strong period in terms of both value and volume, growing 5.3% and 7.9% respectively. Frozen lamb value sales saw a mammoth 21.6% growth while volume grew 26.1%. 

Pork bore the brunt of lamb’s success, seeing a 10.7% drop in value sales across both fresh and frozen, while volume sales dropped 6% year-on-year.

Beef and chicken saw minor declines in value sales – 0.7% and 2.3% drops respectively – whereas volume sales in both categories remained largely static.