Saria mourns the loss of William Gordon Braide
Published:  21 January, 2016

Food products and services company Saria has announced that former managing director, William Gordon Braide (Gordon) (76), passed away on 9 January 2016.

He joined Saria – previously Prosper De Mulder (PDM Group) – in January 1970. Working alongside the company’s chairman, Mr Prosper De Mulder, and his son Anthony De Mulder, Gordon helped to take the business through a period of rapid growth in the 1970s and early ’80s.
Holding a number of positions within the PDM Group before his retirement in 2013, including financial director and managing director, Gordon was recognised as a key figurehead for the meat trade and rendering industry.

During the bovine spongiform encephalopathy (BSE) crisis, he played an instrumental role in leading industry negotiations with the UK government, ultimately leading to his appointment as chairman of the UK Renderers’ Association in 1998.
Andy Smith, chief executive at Saria, said: “A very affable and gregarious character, Gordon always placed great strength in the traditional values of honesty and integrity. He played a vital role in helping the De Mulder family develop the company into the business it is today. He will be sorely missed by his family, friends and the many people who had the pleasure of knowing and working with him.”
Gordon leaves behind his wife, Helen; children, Jonathan and Joanna; step-children, Christopher and Hannah; and grandchildren, Harry, Jonty, Jack and Annalea.