Iceland enters agreement with CHEP
Published:  25 January, 2016

The UK’s leading frozen food supermarket, Iceland, has entered into a new partnership with Commonwealth Handling Equipment Pool (CHEP). 

The three-year deal has been designed to deliver significant supply chain efficiencies in both its UK and international operations.

“CHEP understands both our business model and our supply chain very well,” said Dave Rowlands, Iceland’s contracts and commercial manager.

“We’re delighted to cement our relationship for another three years, and look forward to exploring other initiatives that will help improve the efficiency of our supply chain.”

As a part of the deal, CHEP will supply around 100,000 of its industry-standard B1210A pallets (1200x1000mm) per year in an effort to support Iceland’s container devanning operation at its four main distribution centres.

It is hoped that the new partnership between Iceland and CHEP will open up further opportunities for the companies to work together. Potential areas of development for Iceland to improve its supply chain efficiencies include CHEP’s transport collaboration programme, which encourages manufacturers, retailers and logistic service providers (LSPs) to work together in reducing the empty running of vehicles. This is achieved by identifying potential transport legs that can be either reduced or removed completely.

“I’m delighted that we can extend our strategic relationship with Iceland in this way,” said CHEP UK and Ireland’s managing director Rod Francis.

“The initiatives we’ve already delivered and the new areas we’re exploring have the potential to deliver significant benefits to Iceland. I’m looking forward to seeing how these develop during the term of the agreement, and to seek further opportunities to collaborate for our mutual benefit.”