New corporate members for Q Guild
Published:  11 February, 2016

West Midlands-based Theo’s Food Company and XL Refrigerators of West Yorkshire have joined the Q Guild as corporate members. 

Theo’s Food Company is a family-run business created in 1990 by Chris Gavriel who wanted to market and sell a unique blend of marinated chicken in the Staffordshire town of Burntwood.

The company now supplies plain and marinated primal cuts of poultry - both fresh and frozen - in a weight range specified by the customer. There is also an 11-strong artisan range of manufactured products in various flavours. It manufactures some 150 tonnes of fresh British Red Tractor Chicken a week.

Gavriel said: “We take great pride in and are committed to delivering the highest standards of customer care and service - values which we are keenly aware also apply right across the Q Guild. We are delighted to join such a highly regarded national body and look forward to both developing and cementing our links with members nationwide.”

Previously a member of the Q Guild, XL Refrigerators was founded in 1962 by John Holroyd, initially manufacturing the XL fish cabinet. It now occupies a 32,000sq ft factory, making bespoke food counters for retail outlets, principally butchers, bakers, fishmongers and coffee shops.

XL Refrigerators director Richard Bruce added: “We have re-joined the Q Guild as it’s always interesting to hear what’s going on within the butchery world and show our existing and hopefully prospective new customers that we are still an active force within our field.”

Gordon Newlands, manager of the Q Guild, said: “The Q Guild Butchers is delighted to welcome both companies to corporate membership. They are both known for their expertise and this sits nicely with the Q Guild ethos of ‘quality, quality and quality’. Like all our corporate members we are grateful for their support and they are all an integral part of the Q Guild.”