Volume sales of red meat suffer decline
Published:  17 March, 2016

Volume sales of beef, lamb and pork have all seen a decline over the 12 weeks to 28 February, according to the latest Meat, Fish and Poultry (MFP) figures from Kantar Worldpanel. 

Beef saw a 2.4% drop in volume sales and a 1.8% drop in value, lamb experienced a 0.5% drop in volume sales, but a modest growth (0.8%) in value sales, while pork suffered a 3.1% volume sales drop and a 7.2% value sales drop.

Nathan Ward, business unit director for MFP said: “All the major red meat proteins slip into decline this period, as beef sees a fourth consecutive period of decline, driven by roasts.”

Smaller trips are driving decline in all of the major red meats, with shopper losses limited to pork. Pork decline is reported to be slowing down, but it is still seeing 220,000 fewer shoppers compared to last year. Roasting joints are behind the decline across the red meat sector, with whole bird chicken volumes also down.

Poultry had a strong 12-week period with a 3.2% growth in value sales of chicken and 5.3% volume sales growth.

Ward said: “Fresh and processed poultry continues to see solid growth into the first quarter of 2016. Chicken and turkey volumes are up, with increased trips a driver of growth in both and primary chicken has attracted 370,000 more shoppers and breasts are the key cut this year.”

Bacon saw an 8% value sales decline, while sausages had a 6.6% value sales drop. Volume sales dropped 3.6% and 2% respectively.

Chilled fish remained the fastest-growing sector, but is also seeing deflation as volumes grow ahead of value.