Parents encouraged to buy quality Scottish meat
Published:  07 April, 2016

Scotland’s consumers are set to get an insight into the role that Scotch Beef PGI, Scotch Lamb PGI and Specially Selected Pork plays in a balanced diet from an early age, thanks to a new series of weaning videos.

As a part of Quality Meat Scotland’s (QMS) Good Family Food focus, blogger and former Great British Bake Off contestant Holly Bell has developed three weaning recipes, including finger food for babies, toddlers and families of four.

The videos are being shown on QMS’ Good Family Food Facebook page with the purpose of encouraging quality meat produce from an early age.

“It’s great to be working with QMS on this digital campaign to promote good-quality food during the weaning stage,” said Bell. “As a mum of three myself, I’m constantly trying to create recipes which suit the whole family while providing the boys with all of the nutrients they need.

“I’ve put a fresh slant on classic dishes to suit the whole family, making use of Scotch Beef, Scotch Lamb and Specially Selected Pork, with portion options from snacks and starters to sit-down dinners.”

Jenni Henderson, nutritionist and health and education executive at QMS, explained the importance of introducing quality meat products from an early age. “The introduction of protein-rich foods, like Scotch Beef, Scotch Lamb and Specially Selected Pork when weaning is essential for babies’ growth and development, as well as being an important source of iron needed to build babies’ iron levels.

“These videos are a great way to communicate this to a wide audience and show how quick and easy it is to cook with these quality products.”

The videos are supported by an introductory and Q&A video addressing parents’ misconceptions and concerns about weaning.