MTJ Green Survey now open
Published:  22 April, 2016

The Meat Trades Journal annual Green Survey is now open, giving the industry the chance to have its say on sustainability matters.

In the 2015 Green Survey, 100% of respondents said they were taking steps to reduce their environmental impact, up from 74% on 2011 when the survey was previously compiled.

It also found that 48% said environmental credentials were “very important” to their business and that reducing energy consumption (34% of respondents) was the most popular method of cutting environmental impact.

In terms of consumption, the survey found that 66% of those surveyed were concerned that more people would eat less meat on environmental grounds while 52% believed consumers would pay higher prices for meat that was produced more sustainably. Under three-quarters (72%) believed that lower meat consumption would not reduce environmental impact. 

To take this year’s Meat Trades Journal’s Green Survey, click here.