Wales visited by Scandinavian food journalists
Published:  20 June, 2016

Lamb and beef farmers in north Wales have been hosting a delegation of Danish food writers to show Scandinavian consumers how Welsh Lamb and beef is reared. 

The press trip was organised by Hybu Cig Cymru – Meat Promotion Wales (HCC).

Alex James, HCC’s market development executive, said, “Tours such as this offer food writers the chance to see the outstanding natural environment in Conwy and Denbighshire, and to meet farmers such as Tecwyn Jones and Daphne Tilley who have such a passion for producing meat of the very highest quality. Our hope is that the journalists who visited will become ambassadors for Welsh Lamb, and help raise its profile in Denmark.”

Scandinavia is a growing export market for PGI Welsh Lamb in particular and HCC has worked with retailers in both Sweden and Denmark to develop the market for premium Welsh meat, as well as producing lamb recipe booklets featuring Michelin-star-winning chef Morten Falk.

During the tour, a group of Danish food writers, including leading bloggers and newspaper journalists, visited Tŷ Newydd, the farm of Tecwyn and Janice Jones at Nebo near Pentrefoelas, where they witnessed the dramatic scenery where their lamb is reared, as well as seeing their award-winning herd of beef cattle. They also visited Daphne Tilley’s farm at Henllan and her cutting plant in nearby Denbigh, as well as sampling a superb selection of lamb dishes at the ‘Bryn Williams at Porth Eirias’ restaurant in Colwyn Bay.